0704-883-0675     |      dataprojectng@gmail.com

THE INFLUENCE OF COST REDUCTION ON PRODUCT PRICING STRATEGIES

  • Project Research
  • 1-5 Chapters
  • Quantitative
  • Simple Percentage
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: Available
  • Recommended for : Student Researchers
  • NGN 5000

ABSTRACT

THE INFLUENCE OF COST REDUCTION ON PRODUCT PRICING STRATEGIES

This study examines the influence of cost reduction on product pricing strategies with the following objectives: (1) to evaluate how cost reduction impacts pricing decisions; (2) to identify effective cost reduction techniques that support competitive pricing; (3) to understand the challenges in aligning cost reduction with pricing strategies. A survey design is used to collect quantitative data. Taro Yamane's formula is applied to derive a sample size of 310 respondents from Uyo, representing a mix of manufacturing and service industries. A retail company is chosen as the case study due to the direct correlation between cost reduction and pricing in retail operations. The reliability coefficient score for the survey instrument is 0.87. Findings indicate that cost reduction significantly influences pricing strategies, allowing businesses to offer competitive prices while maintaining profitability. Techniques such as process optimization, bulk purchasing, and technology adoption are highlighted. It is recommended that businesses integrate cost reduction initiatives with their pricing strategies, invest in continuous improvement processes, and regularly review cost structures to ensure they remain competitive in the market.





Related Project Materials

The Effectiveness of Advertising Campaigns in Preventing Drug Addiction Among Youths in Fufore LGA, Adamawa State

Background of the Study
Drug addiction among youths is a growing concern globally, with significant social and economic imp...

Read more
An Examination of Nurses' Preparedness and Response to Outbreaks of Lassa Fever at Federal Medical Centre, Birnin Kebbi

Background of the Study
Lassa fever, a viral hemorrhagic disease endemic in West Africa, poses a significant public health...

Read more
A SURVEY ON STAFF TRAINING AND DEVELOPMENT AND ITS IMPACT ON ORGANIZATIONAL PERFORMANCE: A CASE STUDY OF NIGER MILLS COMPANY LIMITED, CALABAR.

BACKGROUND OF THE STUDY

Studies have shown that the success of most organization does not depend entir...

Read more
THE EFFECTS OF OIL SPILLAGE IN THE NIGER DELTA A CASE STUDY OF UGHELLI SOUTH LOCAL GOVERNMENT AREA OF DELTA STATE

ABSTRACT

The research work aimed at finding the effect of oil spillage in the Niger Delta, the causes o...

Read more
An appraisal of the role of data analytics in improving retail decision-making: A study of retail businesses in Bauchi State

Background of the study
In recent years, data analytics has emerged as a powerful tool in retail business management, provi...

Read more
An Examination of How Faculty-Student Interactions Influence Students’ Learning Experiences in University of Lagos College of Nursing

Background of the Study

The quality of faculty-student interactions plays a critical role in shaping students' learning experiences,...

Read more
An Appraisal of the Effectiveness of Referral Marketing Strategies: A Case Study of Jumia Nigeria in Adamawa State

Background of the Study

Referral marketing is a strategy that encourages existing customers to refer new customers, leve...

Read more
Consumer Responses to Eco-Friendly Advertising Campaigns in Lokoja LGA, Kogi State

Chapter One: Introduction

1.1 Background of the Study

Eco-friendly advertising campaigns have gained prominence as businesses a...

Read more
An Evaluation of Gender Differences in Learning Styles Among Nursing Students in Ladoke Akintola University of Technology, Ogbomoso

Background of the Study

Learning styles refer to the distinct ways in which individuals prefer to absorb, process, and retain information...

Read more
EFFECT OF AVAILABILITY OF BUSINESS CREDIT ON SMALL AND MEDIUM-SIZED BUSINESSES

Abstract

A business whether small or big, simple or complex, private or public is created to provide competitive prices...

Read more
Share this page with your friends




whatsapp